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August 1st, 2010, 04:07 PM
AutoTrader.com Aids St. Jude
Posted on July 28th, 2010 by Keri DeVrieze
I always love seeing a company who goes the extra mile for charity. In my opinion, AutoTrader.com has become one of the top sites for not only car shopping, but for research and information as well. Yesterday, they announced their next good deed to aid St. Jude.
AutoTrader.com attracts more than 15 million unique monthly visitors and will begin using that power again to help raise awareness of and funds for St. Jude Children’s Research Hospital. Visitors to the site will see dynamic display ads with “donate now” links throughout the site. They will highlight the work of St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer (and other catastrophic childhood diseases).
Individuals who purchase an advertisement to sell a vehicle on AutoTrader.com will also have the opportunity to donate to St. Jude as they purchase that ad space. There are, of course, suggested donation amounts on the Private Seller page of $1, $3 and $5. It will also offer a link back to the St. Jude website where anyone who desires to donate a different amount can do so.
According to Melanie Kovach, AutoTrader.com Senior Director and GM of Private Seller Advertising, “we wanted to make it as easy as possible for visitors to our site to learn more about St. Jude and donate to an organization that AutoTrader.com thinks very highly of. And a little really does go a long way. These donations will add up quickly and coupled with what AutoTrader.com donates as a company, will really make a difference for St. Jude.”
Since 2002, AutoTrader.com has supported St. Jude with a variety of initiatives, including hosting more than 200 golf tournaments across the country, which has raised over $1 million for St. Jude. It’s also been a charity of choice for the AutoTrader.com employee giving campaign for the past four years.
Evidently, this program is similar to a short-term donation program that AutoTrader.com ran on the site during the fourth quarter of 2009. At that time, they raised $44,000 for St. Jude and set the stage for the ongoing program that launched yesterday.
Posted on July 28th, 2010 by Keri DeVrieze
I always love seeing a company who goes the extra mile for charity. In my opinion, AutoTrader.com has become one of the top sites for not only car shopping, but for research and information as well. Yesterday, they announced their next good deed to aid St. Jude.
AutoTrader.com attracts more than 15 million unique monthly visitors and will begin using that power again to help raise awareness of and funds for St. Jude Children’s Research Hospital. Visitors to the site will see dynamic display ads with “donate now” links throughout the site. They will highlight the work of St. Jude, one of the world’s premier centers for the research and treatment of pediatric cancer (and other catastrophic childhood diseases).
Individuals who purchase an advertisement to sell a vehicle on AutoTrader.com will also have the opportunity to donate to St. Jude as they purchase that ad space. There are, of course, suggested donation amounts on the Private Seller page of $1, $3 and $5. It will also offer a link back to the St. Jude website where anyone who desires to donate a different amount can do so.
According to Melanie Kovach, AutoTrader.com Senior Director and GM of Private Seller Advertising, “we wanted to make it as easy as possible for visitors to our site to learn more about St. Jude and donate to an organization that AutoTrader.com thinks very highly of. And a little really does go a long way. These donations will add up quickly and coupled with what AutoTrader.com donates as a company, will really make a difference for St. Jude.”
Since 2002, AutoTrader.com has supported St. Jude with a variety of initiatives, including hosting more than 200 golf tournaments across the country, which has raised over $1 million for St. Jude. It’s also been a charity of choice for the AutoTrader.com employee giving campaign for the past four years.
Evidently, this program is similar to a short-term donation program that AutoTrader.com ran on the site during the fourth quarter of 2009. At that time, they raised $44,000 for St. Jude and set the stage for the ongoing program that launched yesterday.