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June 26th, 2010, 01:14 PM
Posted on June 23rd, 2010 by Keri DeVrieze
Nissan North America, Inc. (NNA) has launched a national wholesale parts loyalty program on behalf of its Nissan and Infiniti dealer networks. Designed to increase Original Equipment manufacturer (OEM) collision and mechanical parts sales, the “Rewards Loyalty” program allows independent body shops and repair facilities to earn points that can be redeemed for more than 3000 premiums selected from an online catalog. Advantage DataSystems Corporation has been selected to administer the program.
According to Ron Stukenerg, senior manager, Wholesale & Collision Parts, NNA, “Encouraging independent shop owners to purchase genuine OEM parts through their local Nissan and Infiniti dealers is a win-win-win. Our dealers benefit from increased parts sales and a closer relationship with their local business community, our Nissan and Infiniti owners benefit through the assurance that approved factory parts have been used in their repairs, and the shop owners know they are getting quality parts plus an added reward .”
Once Nissan and Infiniti dealers enroll in the Rewards Loyalty program, they select the wholesale mechanical program and collision repair network facilities they wish to include (participation is free for the shops). Each shop is then sent and ID number and instructions for the online enrollment. Points are earned with purchases, with rewards available from just 20 points.
NNA chose Advantage DataSystems Corporation because of the company’s unique multi-brand loyalty platform, which allows shops to accumulate points from multiple OEMs and suppliers giving them opportunities to earn more meaningful rewards. Shops receive a monthly Nissan/Infiniti Parts Reward e-mail statement with their points balance, activity and promotions.
If you’re a proud Nissan or Infiniti owner, then it should now be easier than ever to locate replacement parts; or decrease the amount of time it may take a shop to complete repairs as parts are more readily available, now that NNA has launched the loyalty program.
Nissan North America, Inc. (NNA) has launched a national wholesale parts loyalty program on behalf of its Nissan and Infiniti dealer networks. Designed to increase Original Equipment manufacturer (OEM) collision and mechanical parts sales, the “Rewards Loyalty” program allows independent body shops and repair facilities to earn points that can be redeemed for more than 3000 premiums selected from an online catalog. Advantage DataSystems Corporation has been selected to administer the program.
According to Ron Stukenerg, senior manager, Wholesale & Collision Parts, NNA, “Encouraging independent shop owners to purchase genuine OEM parts through their local Nissan and Infiniti dealers is a win-win-win. Our dealers benefit from increased parts sales and a closer relationship with their local business community, our Nissan and Infiniti owners benefit through the assurance that approved factory parts have been used in their repairs, and the shop owners know they are getting quality parts plus an added reward .”
Once Nissan and Infiniti dealers enroll in the Rewards Loyalty program, they select the wholesale mechanical program and collision repair network facilities they wish to include (participation is free for the shops). Each shop is then sent and ID number and instructions for the online enrollment. Points are earned with purchases, with rewards available from just 20 points.
NNA chose Advantage DataSystems Corporation because of the company’s unique multi-brand loyalty platform, which allows shops to accumulate points from multiple OEMs and suppliers giving them opportunities to earn more meaningful rewards. Shops receive a monthly Nissan/Infiniti Parts Reward e-mail statement with their points balance, activity and promotions.
If you’re a proud Nissan or Infiniti owner, then it should now be easier than ever to locate replacement parts; or decrease the amount of time it may take a shop to complete repairs as parts are more readily available, now that NNA has launched the loyalty program.